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The Marketing Cloud Connect Essentials certification is ideal for professionals who work with both Salesforce and Marketing Cloud. Marketing Cloud Connect Essentials certification validates their ability to integrate the two platforms and leverage the full potential of both tools to create personalized and targeted marketing campaigns.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q113-Q118):

NEW QUESTION # 113
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Select 'US' as the sending country in SMS activity.
B. Select 'Normalize Phone Number* in Journey settings.
C. Format the phone field in Salesforce as +l[phonenumber],
D. Configure the phone field in Salesforce as US locale.

Answer: C

Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_setting.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&type=5 https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

NEW QUESTION # 114
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
D. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

Answer: C

Explanation:
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. A SAP can benefit customers who send large volumes of emails (such as 500,000 per month) and want to have consistent email branding with their domain (such as sender address, links, images, etc.). A SAP can also improve deliverability and avoid spam filters by proving that the sender is legitimate and trustworthy. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 115
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

A. Script Activity
B. Stop Activity
C. Query Activity
D. Verification Activity

Answer: D

Explanation:
A Verification Activity can be used to prevent emails from being sent if they exceed a certain number of contacts. A Verification Activity checks the number of records in a data extension or list and stops the automation if the number is above or below a specified threshold. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5

NEW QUESTION # 116
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use AMPscript variables created from each field in the data extension.
B. Use personalization strings created by selecting the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use Guide Template Language created for each field in the data extension.

Answer: A

NEW QUESTION # 117
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Instruct the web team to store the client ID and secret in the client-side code.
B. Create a separate installed package for each individual web form.
C. Enable the package for all business units in the Marketing Cloud account.
D. Ensure the package scope includes Read and Write permissions for data extensions.

Answer: D

NEW QUESTION # 118
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Updated MCC-201 Test Cram & MCC-201 Exam Overview

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q113-Q118):

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